Organic Social
Below is a small selection of copy social copy written for Trucept client brands. Handles and hashtags have been omitted.
Hungry Squirrel
What is monk fruit?
Monk fruit is a delicious gourd, prized for its extraordinarily sweet taste.
Hungry Squirrel uses monk fruit extract as a healthy alternative to processed sugars — which are linked to health conditions like cirrhosis, kidney disease, and cancer!
Hungry Squirrel
Don’t forget the importance of self-love this Valentine’s Day!
Treat yourself to the gourmet, keto-friendly goodness of Hungry Squirrel. Our all-natural, low-calorie sauces will leave you feeling nourished and ready to seize the day!
Hungry Squirrel
Is your ketchup ruining your diet?
Learn how to boost your metabolism and reduce your appetite, while still enjoying your favorite condiments!
Hungry Squirrel
Hungry Squirrel honors working moms!
We are a certified women-led business, started by a working mom. The first Hungry Squirrel sauces were developed by Sandra DiCicco to help her son (who has type-1 diabetes) live a happier, more fulfilling life.
Hungry Squirrel was later refined into a health foods brand which supports health conscious individuals with dietary restrictions
Bellamy’s Restaurant
You’ve been there for first dates and weddings, fresh starts and closing chapters. On sunny days you quench our thirst, and on stormy nights you warm our bellies.
With each victory we raise you up, and savor your elegant flavors.
Here is to cocktails! The participant of every toast, but rarely its subject.
Bellamy’s Restaurant
Unlock a world of flavor for someone you love!
A GRG gift card is an invitation to try iconic dishes from across the globe. From classically-styled pizzerias to upscale French bistros, our family of award-winning restaurants has something for everyone to enjoy!
Innoworks Employment Services
Surrounding yourself with people who think the same way you do limits your ability to generate new ideas!
Diverse work environments create a rich melting pot of experiences and ideas. Employees from different backgrounds bring their own unique perspectives and life experiences into the workplace, leading to new approaches to complex problem solving.
Innoworks Employment Services
Ways to adapt to the worker shortage:
#5 Review Old Applicant Files
Review old applications to uncover hidden gems. One of your previous applicants may have been a diamond in the rough.
Innoworks Employment Services
You love your workers — they're at the very heart of your business!
But do they have the coverage they deserve?
A good workers’ comp policy will help alleviate the financial burden placed on your workers and their families, if they become injured in an onsite accident.
Lava Lei Coffee
Coffee Tips:
The delicate taste of Arabica beans is greatly diminished when served cold, or mixed with milk or creamer.
Lava Lei Coffee
Not every farm can grow Kona coffee! In addition to being produced locally, Kona beans have to pass Hawaii's Green Coffee Grading Standards.
Beans must contain 9-12% moisture and have less than 15% defects by weight to qualify as prime, the lowest acceptable grade able to be considered “Kona”
Lava Lei produces gourmet beans which meet Hawaii’s rigorous standards. We take great pride in the quality of our product, which belongs to a 200 year old Hawaiian tradition.
Lava Lei Coffee
What if you could taste a sunset?
Every cup of Lava Lei coffee is inspired by the natural splendor of our island paradise. Our beans grow from rich volcanic soil, high in the Hawaiian mountains, where our island's warm, tropical climate creates the perfect conditions for cultivating coffee. We call this little slice of paradise Kona, and there's nowhere we'd rather grow.
Premier Air Charter
Don’t be tired for the big meeting!
The hassles of flying a commercial airline can leave you feeling exhausted. Parking, baggage, security, and uncomfortable seating are just a few of the many migraine-inducing hoops you have to jump through.
Luckily, there’s a better way to fly! Premier Air Charter offers a streamlined, no-nonsense travel experience. From check-in to departure, you’ll spend less than twenty minutes on the ground!
Premier Air Charter
Sweep your love away in a high-flying romance!
Premier Air’s long range aircraft can fly you non-stop from New York to the tropics at near supersonic speed. Inflight services include gourmet selections of food and drink.
Premier Air Charter
Experience the thrill of traveling at near supersonic speed!
With a top speed of Mach 0.92, the Citation X is the one of the fastest commercial aircraft in the world.
There are less than 400 Citation Xs in existence, four of which are owned and operated by Premier Air. To experience the joy of flying coast to coast in this beautiful piece of machinery, checkout the link in our bio!
Nick & G’s
Sink into a pool of ecstasy when you enjoy Nick & G’s 8oz filet mignon!
Our juicy, tender steak offers a melt-in-your-mouth feel, and comes topped with a rich demi glaze and creamy horseradish butter. Sides include garlic mashed potato, French green beans, and a roasted carrot.
Nick & G’s
By day Dave Scott serves as KUSI’s mild mannered meteorologist, but at night he transforms into a suave, sharply dressed jazz performer. Together with his partner in crime Bobby Lanuza, Dave is stealing the hearts of jazz fans across San Diego.
Enjoy Dave’s sweet melodies every Thursday night — at Nick & G’s!
DiCicco’s Restaurant and Pizzeria
Putting melted cheese on cardboard isn’t a pizza!
Enjoy a real Neapolitan-style pizza at DiCicco’s.
DiCicco’s Restaurant and Pizzeria
Food is an important part of our heritage.
DiCicco’s honors Italy’s time-tested traditions through our classically-styled cuisine.
DiCicco’s Restaurant and Pizzeria
Swing by Thursday to enjoy the glistening melodies and syrupy vocals of local legend Blaise Guld!
DiCicco’s Restaurant and Pizzeria
DiCicco’s hardy, homestyle lasagna features savory marinara sauce, seasoned ground beef, mild Italian sausage, and our signature five cheese blend. Yum!
Google Business
Afinida
It’s that achy, throbbing sensation in your temples. That brutal, won’t-leave-you-alone headache which burrows deep into your skull and just won’t quit.
New hire reporting — every employer’s nightmare!
When you partner with Afininda, we alleviate headaches by filing new hire reporting on your behalf, so you don’t have to.
Afinida
Make sure employees get paid correctly and on time!
Afinida handles direct deposits, so you don’t have to.
CSL Staffing
We believe in the adage, “act locally, think globally.” Though we operate throughout the San Diego area, our outreach extends far beyond our immediate locale. Our deeply rooted connections transcend state and international boundaries.
By partnering with CSL, you gain access to our extensive professional network and valuable employment resources.
CSL Staffing
Whether you’re a publicly traded corporation or a mom and pop shop, our team is willing and able to adapt to your specific business needs. Our veteran staffing agents will work with you to identify staffing needs and deliver top talent.
CSL Staffing
Ditch the dead-end jobs.
Discover meaningful work in your community with CSL Staffing!
Paid Social
Below are examples of Facebook ads written for Trucept client brands.
Facebook ads consist of a message positioned at the top of the ad followed by a photo with a headline and description positioned below it. Facebook ads are short, with very low character limits.
message — 125 characters, but 90 is the recommended limit by most advertisers
headline — 25 characters
description — 30 characters
Note: I typically wrote multiple messages for each headline
Giaola Italian Kitchen — Facebook Ads
Reservations
Message:
Real Italian Food > Unlimited Breadsticks
Don’t overpay for pasta! Enjoy top notch Italian without going downtown.
Kids get ornery when they have to wait. Skip the line — book online!
Dates get annoyed when they have to wait. Skip the line — book online!
Friends get bored when they have to wait. Skip the line — book online!
Headline:
Reserve a Table!
Description:
Giaola Italian Kitchen
Order Online
Message:
Ditch microwavable food! Enjoy authentic Italian cuisine delivered straight to your door
Quarantine in comfort — with authentic Italian cuisine!
You deserve more than leftovers and cardboard pizza!
You deserve more than greasy breadsticks! Enjoy real Italian food at Giaola.
Headline:
Order online
Description:
Pick-up or delivery
Nick & G’s — Facebook Ads
Reservations
Message:
Life is full of pasta-bilities!
Feeling saucy? Nick & G’s serves fresh pasta drizzled in artisan sauces.
Nick & G’s has something for everyone! Feeling nutty? Try our Hazelnut Chicken Breast
Dive into a sea of delight, when you experience the iconic flavors of Nick & G’s!
Looking for something savory to sink your teeth into? Try our 8oz filet mignon!
Headline:
Reserve a Table!
Description:
at Nick & G’s
Banquets
Message:
A great way to say grazie! Treat your friends to an all star event at Nick & G’s
Life's most memorable events deserve to be celebrated!
Enjoy Nick & G’s anywhere — with full service catering!
Nick & G’s takes the hassle out of event planning — with custom banquets!
Sweep your guests off their feet with specialty event menus for events!
Headline:
Private Events
Description:
Celebrate at Nick & G’s!
Order Online
Message:
Are you going to spend 8 hours cooking duck confit?
Are you going to prep a wild boar for boar bolognese?
Are you going to find the perfect catch at the fisherman's market and pan roast it to perfection?
Headline:
We Will!
Description:
Order Nick & G’s online!
Bellamy’s — Facebook Ads
Reservations
Message:
This hidden gem won’t stay secret for long. Book a table before it blows up!
A five star meal is just clicks away!
With over 50 wines to choose from, Bellamy’s is North County’s go-to spot for top local wines!
All of our menu items are prepared daily using top-quality, farm to table fresh ingredients.
Headline:
Reservations
Description:
Fine Wine + Gourmet Dishes
Live Music
Message:
Add a little ambience to your entree — with live music at Bellamy’s!
Pair your pasta with the sweet sounds of celebrated local artists
Feed your appetite. Nourish your soul.
Free live music! No cover charges. No ticket necessary.
Dance like no one’s watching — to the sounds of top local artists, at Bellamy’s!
Headline:
Live Music
Description:
at Bellamy’s
Catering
Message:
Don’t let flavorless food ruin your event! Enjoy the best North County has to offer.
Food tastes better when you share. Enjoy Bellamy’s with your loved ones!
Catering should be convenient! Bellamy’s offers custom menus & professional servers
Catering fit for a king! From start to finish, our team takes care of every detail.
Make it a night to remember! Enjoy the farm-fresh flavors of Bellamy’s at your next event.
Headline:
Custom Catering
Description:
Great for parties!