Pitch Decks

“One of my big projects for Hiero AI was creating a deck that we could use to pitch our brand to accelerators and venture capitalist groups. Here’s the twist: for the pitch deck I was asked to treat the existing fitness app as a proof of concept for the technology behind it, specifically the app’s scheduling capabilities.

It was leadership’s intention to zoom out and focus on the wider application for our technology, framing the Hiero app the first product in a suite of AI scheduling applications. In doing so, I chose to deviate from the company’s existing branding, which had been created specifically to market a D2C fitness app.

I focused tried to create bespoke, business modern feel. And while some of the draft slides created by our CEO and CTO focused almost exclusively on technology, I decided that it was important to weave the technology and market insights into a larger narrative that also touched on the ‘why’ behind the brand concept.”