Branding

“The TD team marketing team was challenged with rebranding an e-commerce site. The product was evergreen wall art and the brand was Cascade Greenery. Unfortunately, Cascade’s existing brand image treated it as a commodity product — despite its high price point. The solution was a facelift which reframed Cascade as a luxury product, giving it a more refined, bespoke image. I drew on inspiration from the interior design industry to create a brand voice and story that supported Cascade’s revitalized brand image.”

“Inspired by iconic plants from across the globe, our designs add depth, soul, and intrigue to any space.”

“Cascade Greenery restores balance to cluttered minds. Our signature wall art creates a calming, natural ambiance — offering you feelings of vitality and relaxation!”

“Clover’s rich palette of earthy greens breathes new life into any space. This piece’s finely cut leaves reflect the delicate balance of nature, and its asymmetrical design gives it the appearance of living flora.”

“Gardenia’s lush foliage transports the mind to a tropical paradise! Delicate, white flowers gently pattern this vibrant green bouquet, while its extraordinarily rich texture captures the gardenia’s sublime beauty.”

“Cascade captures the serene majesty of a mountain glen. Carefully interwoven leaves mimic nature’s delicate asymmetry, while Cascade’s palette of soothing greens provide a calming, restorative ambiance.”